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Author name: Dexter Michael Tittil

How to choose the right influencer for your brand in Trinidad and Tobago

Whether you admit it or not, Trinidad and Tobago is a small market. Our population is only approximately 1.4 million people. Usually, this is the number of followers celebrities in larger markets tend to have. In this article, I’ll touch on what qualities to look for in a local influencer and an alternative to using […]

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What to do after you launch your new e-commerce website

Congratulations on your brand new e-commerce website! Now what? Let’s discuss some techniques to ensure you maximise your new website and make a profit. SEO Optimisation You are going to want to ensure content is SEO optimised. Woocommerce allows you to add a short description, a long description, product categories and product tags. You should

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Strategy for retail businesses to cope with the 2021 lockdowns

This article is specifically for my fellow business owners in Trinidad and Tobago, however, I don’t see why the tips shared won’t work for most other countries, especially in the Caribbean. There have been numerous lockdowns since 2020 and now we are forced into a 3 month long State of Emergency, causing many businesses to

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