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TEI Back To School 2023

Home / Projects / TEI Back To School 2023

The project goal is to encourage parents to sign up their kids for online classes (the exact number to be signed up is confidential at this point).

Our strategy: target parents of kids within the age range as well as expand that audience using Advantage + Audiences to target persons who are most likely to take action.

A campaign graphic with 2 variations was also included as part of the strategy:

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