{"id":25013,"date":"2021-08-27T15:48:10","date_gmt":"2021-08-27T19:48:10","guid":{"rendered":"https:\/\/mypellau.com\/?p=25013"},"modified":"2021-09-06T21:20:57","modified_gmt":"2021-09-07T01:20:57","slug":"how-to-market-your-business-in-trinidad-and-tobago","status":"publish","type":"post","link":"https:\/\/mypellau.com\/portal\/how-to-market-your-business-in-trinidad-and-tobago\/","title":{"rendered":"How to market your business in Trinidad and Tobago"},"content":{"rendered":"\n

This article will give a broad overview on how to market your business online in Trinidad and Tobago. I\u2019ll give strategies I\u2019ve used on my business as well as client\u2019s businesses<\/a>. <\/p>\n\n\n\n

If your business isn\u2019t visible online then does it really exist in this day and age? Just as in years past your customer would have searched the yellow pages<\/a>, customers in the modern world turn to Google and Social Media to find what they need. I hope I drove that point home!<\/p>\n\n\n\n

Social Media<\/h2>\n\n\n\n

Most people turn to social media for their businesses because it\u2019s free (not exactly) and it\u2019s the \u201cgo to\u201d solution everyone suggests when marketing your business online. Please ensure your profiles are not private when doing this! Please ensure to use business profiles on the platforms you decide to use! In Trinidad and Tobago those platforms are likely to be a Facebook page and an Instagram account. TikTok use is on the rise here in Trinidad and Tobago so it\u2019s an option you should be looking into. Please choose the platforms your users are most likely to use!<\/p>\n\n\n\n

How to use social media for your business <\/h2>\n\n\n\n

How you use social media largely depends on the platform you use. Instagram is picture dominant, though if you have reels available to you then use that feature as well. Content on Instagram tends to be very curated and very high quality. Facebook on the other hand tends to be a mix of picture and video but luckily those don\u2019t need to be as curated as Instagram. TikTok on the other hand is a video only platform for now. TikTok videos tend to be less curated and less focused on quality and being professional. My advice when creating content is to emulate the type and level of quality you will find on said platform. Please create specifically for the platforms you are going to use. <\/p>\n\n\n\n

When to pay for ads<\/h2>\n\n\n\n

Be prepared to pay for ads on Facebook and Instagram from the beginning. One of the most overlooked aspects of using these platforms is that they require you to pay to reach more people. Their organic reach is usually very low with engagement coming from only 2% of your audience as a best case scenario. So\u2026 please prepare an ad budget!!! <\/p>\n\n\n\n

TikTok for the time being still has great reach out of all the platforms and hasn\u2019t began limiting business account reach as yet. <\/p>\n\n\n\n

Google my business and SEO <\/h2>\n\n\n\n

Getting your business recognised by the top search engines is basically the holy grail of online marketing! Those search engines remain in business by providing high quality results when their users search, therefore they are incentivised to recommend your business!!!<\/p>\n\n\n\n

Having a website for your business is extremely important in this online world. This is the reason we at Pellau Media offer websites for as little as $850TTD and in some cases only $250TTD<\/a>. Your business needs to place a website at the centre of its online strategy. If my above points aren\u2019t enough let me tell you the reason I\u2019m writing this article\u2026 I\u2019m expecting 100\u2019s if not 1000\u2019s of potential clients to discover this article through search. (Maybe you are one of them?)<\/p>\n\n\n\n

E-commerce <\/h2>\n\n\n\n

While we are in the topic of the importance of a website; I must mention e-commerce! For those selling physical products or even a service which someone can pay for online, an e-commerce website is a must! As I mentioned above, a website should be the centre of your online strategy. It\u2019s the place your customers are able to learn about your business and to be able to take it to the next level with your business. Most if not all industries can definitely benefit from having a website for their businesses. <\/p>\n\n\n\n

The strategy <\/h2>\n\n\n\n

Since I\u2019m \u201can expert in e-commerce\u201d let me help you to tie in your e-commerce website into the full strategy. <\/p>\n\n\n\n

Your social media, your blog and all other content is used to draw in attention from your potential customers. You are going to create content to build trust so that they are ready to buy from you. You are going to help sell the dream; e.g. if you sell mountain climbing equipment then rather than post the rope you should post the person climbing a mountain or if you sell sneakers you should post the athlete running in them rather than just a picture of the shoe. Let social media be a showcase for your products demonstrating why people should want them. <\/p>\n\n\n\n

Encourage your new fans and followers to visit your website to purchase. This can either be in the form of a promotion or ensuring they know that the way to purchase your products is through the website. One of the mistakes I hear over and over from local businesses is \u201cmy clients want to talk to me and not visit a website\u201d. When I ask them if they ever gave the customers the option of buying online\u2026 the answer is always NO. Think about it\u2026 does Amazon <\/a>DM their customers?<\/p>\n\n\n\n

You MUST offer delivery <\/h2>\n\n\n\n

Make it easier for your customers to do business with you. (Btw my business mission is to make it easier for small businesses to do business.. I just needed to mention that). As of 2021, customers expect businesses to be online and to offer delivery. Once the delivery fee isn\u2019t too ridiculous then your customers will be willing to pay it in return for convenience. There are many various courier services which you can check out in my other article here<\/a>. Multiple options make it more convenient. Maybe give them the option for pickup (for free) and a paid option for delivery. <\/p>\n\n\n\n

You must accept payments online<\/h2>\n\n\n\n

Ok \u201cmust\u201d is a bit strong. However for merchants selling physical items online\u2026 then yes this is a must! I\u2019ve written articles explaining this process so check this link to read more<\/a>. Ensure that all of work you did in the above steps pays off for you by being able to instantly close the sale. Imagine that there is a customer who wants your product at 11:59pm on a Saturday. What are you going to do? Wait until Monday when the impulse is gone or do you close your sale right away and collect the payment?<\/p>\n\n\n\n

I hope this article gives at-least a general idea of how we as business owners in Trinidad and Tobago can take our businesses to the next level. I\u2019d love to hear from you. Feel free to WhatsApp me at 1-868-264-1936 or even send a DM via Instagram @ pellaumedia<\/a> with your comments and feedback on this article. <\/p>\n","protected":false},"excerpt":{"rendered":"

If your business isn\u2019t visible online then does it really exist in this day and age? Just as in years past your customer would have searched the yellow pages, customers in the modern world turn to Google and Social Media to find what they need. I hope I drove that point home!<\/p>\n","protected":false},"author":118,"featured_media":25035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,90,518],"tags":[],"class_list":["post-25013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-e-commerce","category-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack-related-posts":[{"id":16816,"url":"https:\/\/mypellau.com\/portal\/reasons-why-businesses-in-trinidad-and-tobago-should-be-using-ecommerce\/","url_meta":{"origin":25013,"position":0},"title":"Reasons why businesses in Trinidad and Tobago should be using eCommerce","author":"Dexter Michael Tittil","date":"April 11, 2021","format":false,"excerpt":"eCommerce set up in Trinidad and Tobago is a bit different than set up in other countries and that is because the financial sector here is different than in more developed countries. This does not mean that small and micro businesses can't succeed locally. Once your business is able to\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"your partners in ecommerce","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":17383,"url":"https:\/\/mypellau.com\/portal\/how-to-start-an-online-business-in-trinidad-and-tobago\/","url_meta":{"origin":25013,"position":1},"title":"How to start an online business in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"June 1, 2021","format":false,"excerpt":"The best time to start a business was yesterday, however, the second-best time is today. In this article, I'll address what you need to do in order to start your online business in Trinidad and Tobago as soon as you possibly can. There will be some extra work and you\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":17376,"url":"https:\/\/mypellau.com\/portal\/accept-payments-in-tobago\/","url_meta":{"origin":25013,"position":2},"title":"Accept payments in Tobago","author":"Dexter Michael Tittil","date":"May 29, 2021","format":false,"excerpt":"Businesses in the sister isle Tobago have options available to them to both accept payments and to receive payments. There are a few ways these transactions may occur and I'll try my best to explain and give options for each scenario. 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El Pecos Grill and Kam Wah are two very recent examples of restaurants that have become groceries, parlours or mini-marts or whatever you decide to call them. People are calling them \"transvendors\" meaning a vendor\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/PELLAU-URBAN-MARKET-PLACE-AD.png?fit=675%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/PELLAU-URBAN-MARKET-PLACE-AD.png?fit=675%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/PELLAU-URBAN-MARKET-PLACE-AD.png?fit=675%2C1200&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":15646,"url":"https:\/\/mypellau.com\/portal\/does-ecommerce-really-work-in-trinidad-and-tobago\/","url_meta":{"origin":25013,"position":4},"title":"Does eCommerce really work in Trinidad and Tobago?","author":"Dexter Michael Tittil","date":"April 3, 2021","format":false,"excerpt":"Do you really need an eCommerce website in the Caribbean? These two questions always come to mind when I'm talking to a new prospect who don't exactly see the need for an eCommerce website. They always ask some variation of this question or the other. So let me get to\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"your partners in ecommerce","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":25180,"url":"https:\/\/mypellau.com\/portal\/businesses-you-can-start-today\/","url_meta":{"origin":25013,"position":5},"title":"Businesses you can start today","author":"Dexter Michael Tittil","date":"September 5, 2021","format":false,"excerpt":"art here in Trinidad and Tobago for minimal costs today (or maybe during the course of a week or two). I've tried a few of these and I still actually run a few to this day, making me all of my income. If these business ideas worked for me them\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/25013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/comments?post=25013"}],"version-history":[{"count":0,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/25013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media\/25035"}],"wp:attachment":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media?parent=25013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/categories?post=25013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/tags?post=25013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}