{"id":17194,"date":"2021-05-09T18:37:45","date_gmt":"2021-05-09T22:37:45","guid":{"rendered":"https:\/\/mypellau.com\/?p=17194"},"modified":"2021-05-09T18:37:46","modified_gmt":"2021-05-09T22:37:46","slug":"grow-on-instagram-through-your-bio","status":"publish","type":"post","link":"https:\/\/mypellau.com\/portal\/grow-on-instagram-through-your-bio\/","title":{"rendered":"Grow on Instagram Through Your Bio"},"content":{"rendered":"\n<p>We have all heard the saying that everybody has a personal brand that allows you to not only represent yourself, but to build trust and fans among the customers in your business. With many businesses transitioning into the use of social media to grow, the question that remains is how can you use these channels to represent what your personal brand is? The simple key here is one that is often overlooked &#8211;\u00a0INSTAGRAM BIOS. Too often I see people on Instagram posting their bio in the form of their favourite emoji, where they live or even leave it blank.<\/p>\n\n\n\n<p>If you are doing this, you are not only misrepresenting yourself, but if you are a business, you are leaving money on the table.&nbsp;<\/p>\n\n\n\n<p>If you aren\u2019t constantly telling people who you are, how are new customers going to find you and stick around to buy your services? Here are some tips on creating an effective Instagram bio that will allow you to grow a community and allow you to build more leads for your business.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-name-section\"><strong>NAME SECTION<\/strong><\/h2>\n\n\n\n<p>The name section might sound very simple in what needs to be included here, but is actually not as effectively utilized as it should be. This portion within your bio is actually searchable, so if someone types \u201ctherapist\u201d or \u201cbusiness coach,\u201d you could be one of the top results! Just putting your name in this section is a missed opportunity because there are people out there who are looking for someone like you and your services and can\u2019t find you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-do\"><strong>WHAT YOU&nbsp;DO<\/strong><\/h2>\n\n\n\n<p>One of the first things you should do is what I like to call your \u201cniche statement.\u201d Having a clear and captivating sentence of what you do in your bio is a smart way to not leave your audience guessing. This statement should show who you help and how you help them. An example of this can be \u201cI am a fitness coach that helps busy moms by offering short, quick workouts\u201d In that one line, someone can understand the core part of who you are and what your business is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-call-to-action\"><strong>CALL TO ACTION<\/strong><\/h2>\n\n\n\n<p>If you are someone that is putting your link in your bio, you need to have a clear CTA to give context to your viewers and offer an incentive. Simply putting the link might seem bland and really doesn\u2019t paint the whole picture! An example of this could be including a line above your link with an arrow pointing down and the line \u201cFREE FITNESS TIPS\u201d or \u201cMENTAL HEALTH RESOURCES\u201d, so people know what they will be receiving from you. Or, you can use this as an extension of your niche statement. For example, if we go back to our niche statement of \u201cI am a fitness coach that helps busy moms by offering short, quick workouts\u201d you could make your call to action \u201cLEARN MORE\u201d and then include your link bio. The options are truly endless, so choose an option that aligns best with your business or services.<br>&nbsp;<\/p>\n\n\n\n<p>By following these steps on how to grow your Instagram in 2021, you are on your way to attract more leads and build a bigger community around your business.<\/p>\n\n\n\n<p>Would you like some help?<a href=\"https:\/\/green-badger-284886.hostingersite.com\/speak-with-an-expert\/\"> Speak with an expert!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have all heard the saying that everybody has a personal brand that allows you to not only represent yourself, but to build trust and fans among the customers in your business. With many businesses transitioning into the use of social media to grow, the question that remains is how can you use these channels&#8230;<\/p>\n","protected":false},"author":118,"featured_media":2006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[518],"tags":[],"class_list":["post-17194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/01FD1A05-A787-46E1-A80A-C79FE1392D56-e1623176683554.png?fit=872%2C405&ssl=1","jetpack-related-posts":[{"id":17383,"url":"https:\/\/mypellau.com\/portal\/how-to-start-an-online-business-in-trinidad-and-tobago\/","url_meta":{"origin":17194,"position":0},"title":"How to start an online business in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"June 1, 2021","format":false,"excerpt":"The best time to start a business was yesterday, however, the second-best time is today. In this article, I'll address what you need to do in order to start your online business in Trinidad and Tobago as soon as you possibly can. There will be some extra work and you\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":15898,"url":"https:\/\/mypellau.com\/portal\/a-strategy-for-selling-online-in-trinidad-and-tobago\/","url_meta":{"origin":17194,"position":1},"title":"A Strategy For Selling Online In Trinidad and Tobago","author":"Dexter Michael Tittil","date":"April 4, 2021","format":false,"excerpt":"I'm going to break down the strategy I used for a recent client. I'm not going to use the client's name in this article however to keep the information confidential and I'll keep most of the information generalised so you can benefit and be able to apply it to your\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"background image","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/coloryellow.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/coloryellow.png?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/coloryellow.png?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/coloryellow.png?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/coloryellow.png?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":25013,"url":"https:\/\/mypellau.com\/portal\/how-to-market-your-business-in-trinidad-and-tobago\/","url_meta":{"origin":17194,"position":2},"title":"How to market your business in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"August 27, 2021","format":false,"excerpt":"If your business isn\u2019t visible online then does it really exist in this day and age? Just as in years past your customer would have searched the yellow pages, customers in the modern world turn to Google and Social Media to find what they need. I hope I drove that\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":20929,"url":"https:\/\/mypellau.com\/portal\/how-to-choose-the-right-influencer-for-your-brand-in-trinidad-and-tobago\/","url_meta":{"origin":17194,"position":3},"title":"How to choose the right influencer for your brand in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"July 4, 2021","format":false,"excerpt":"Whether you admit it or not, Trinidad and Tobago is a small market. Our population is only approximately 1.4 million people. Usually, this is the number of followers celebrities in larger markets tend to have. In this article, I'll touch on what qualities to look for in a local influencer\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/mypellau.com\/portal\/category\/social-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":17859,"url":"https:\/\/mypellau.com\/portal\/what-to-do-after-you-launch-your-new-e-commerce-website\/","url_meta":{"origin":17194,"position":4},"title":"What to do after you launch your new e-commerce website","author":"Dexter Michael Tittil","date":"June 6, 2021","format":false,"excerpt":"Congratulations on your brand new e-commerce website! Now what? Let's discuss some techniques to ensure you maximise your new website and make a profit. SEO Optimisation You are going to want to ensure content is SEO optimised. Woocommerce allows you to add a short description, a long description, product categories\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"shopping cart next to a laptop","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":26686,"url":"https:\/\/mypellau.com\/portal\/why-april-is-your-secret-weapon-for-unbeatable-christmas-sales\/","url_meta":{"origin":17194,"position":5},"title":"Why April is Your Secret Weapon for Unbeatable Christmas Sales","author":"Dexter Michael Tittil","date":"April 1, 2024","format":false,"excerpt":"Introduction: As the Caribbean sun shines and the thought of Christmas feels miles away, savvy business owners know that April is the golden month for setting the stage for holiday success. Why wait for the festive season to begin your preparations when you can start now and lead the race?\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/17194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/comments?post=17194"}],"version-history":[{"count":0,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/17194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media\/2006"}],"wp:attachment":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media?parent=17194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/categories?post=17194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/tags?post=17194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}