{"id":16894,"date":"2021-04-15T13:56:18","date_gmt":"2021-04-15T17:56:18","guid":{"rendered":"https:\/\/mypellau.com\/?p=16894"},"modified":"2021-04-15T13:56:39","modified_gmt":"2021-04-15T17:56:39","slug":"an-almost-guaranteed-method-to-go-viral","status":"publish","type":"post","link":"https:\/\/mypellau.com\/portal\/an-almost-guaranteed-method-to-go-viral\/","title":{"rendered":"An almost guaranteed method to go viral"},"content":{"rendered":"\n<p>If you follow the method I\u2019m going to describe below, I can almost guarantee that your content will go viral. I\u2019ve personally had many pieces of content I\u2019ve posted on my Facebook page&nbsp;<a href=\"https:\/\/www.facebook.com\/PellauMedia\">Pellau Magazine<\/a>&nbsp;go viral reaching hundreds of thousands of individuals (notice I said hundreds of thousands and not millions).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-define-what-we-mean-by-viral-first\">Let\u2019s define what we mean by \u201cviral\u201d first.<\/h2>\n\n\n\n<p>Obviously, if any content is viewed, shared, liked by over a million people then we can all agree that it has gone viral! However, there is another version of viral which is unique to you and your market. Here in Trinidad and Tobago, with a population of only about a million people and only about 400,000 of them active on social media, having any content reach over a million Trinidadians is probably impossible; the math just doesn\u2019t support it! So you need to define what is viral to you. Let\u2019s define it as any piece of content which gets 10 times the amount of likes or shares than your other content. This means if normally you can expect 20 likes and you get 200 then that content has gone \u201cviral to you\u201d. Over time this number can increase until you reach the maximum amount your niche or market would allow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-how-do-we-get-our-content-to-go-viral\">So how do we get our content to go viral?<\/h2>\n\n\n\n<p>It begins with posting and posting often! Create or share something new as often as possible for the platform you are using. On Instagram, this may mean once or twice daily, for TikTok this could mean several times daily. Its basically the law of averages here. The more potential content that is available to go viral the more likely one will. Of course, it actually is a little more complicated than that but it\u2019s a place to start. For now just create, post, measure. Get an idea of that baseline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-post\">What to post?<\/h2>\n\n\n\n<p>When creating the amount of content I described above, it\u2019s going to be better to focus your content around a specific topic. Yes, you may want to experiment with various topics but when you find that topic or two that you can become the best at then eventually people will begin to seek you out! Also, we don\u2019t want for content to go viral but when people begin visiting your page or account they get confused or turned off and don\u2019t follow you. Something to note here however is you may lose some followers at first. Your friends and family may not even be the demographic you wanted in the first place so don\u2019t feel bad. Embrace it and focus on those who will engage with your content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-measuring\">What about measuring?<\/h2>\n\n\n\n<p>There is a sort of science behind going viral. You need to understand and maybe even predict what your followers will engage with. You can do this by monitoring trends. They may like a certain format or maybe a particular topic. You\u2019ll know based on keeping track of what they engage with. Once you see the trend, experiment with posting more of that type of content. If you notice more likes, shares etc. then post more of that. With time you\u2019ll start seeing more and more content going viral.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you follow the method I\u2019m going to describe below, I can almost guarantee that your content will go viral. I\u2019ve personally had many pieces of content I\u2019ve posted on my Facebook page&nbsp;Pellau Magazine&nbsp;go viral reaching hundreds of thousands of individuals (notice I said hundreds of thousands and not millions). Let\u2019s define what we mean&#8230;<\/p>\n","protected":false},"author":118,"featured_media":1664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,518],"tags":[],"class_list":["post-16894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/Hero_Branding-1-e1623175212825.png?fit=557%2C405&ssl=1","jetpack-related-posts":[{"id":17859,"url":"https:\/\/mypellau.com\/portal\/what-to-do-after-you-launch-your-new-e-commerce-website\/","url_meta":{"origin":16894,"position":0},"title":"What to do after you launch your new e-commerce website","author":"Dexter Michael Tittil","date":"June 6, 2021","format":false,"excerpt":"Congratulations on your brand new e-commerce website! Now what? Let's discuss some techniques to ensure you maximise your new website and make a profit. SEO Optimisation You are going to want to ensure content is SEO optimised. Woocommerce allows you to add a short description, a long description, product categories\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"shopping cart next to a laptop","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":16816,"url":"https:\/\/mypellau.com\/portal\/reasons-why-businesses-in-trinidad-and-tobago-should-be-using-ecommerce\/","url_meta":{"origin":16894,"position":1},"title":"Reasons why businesses in Trinidad and Tobago should be using eCommerce","author":"Dexter Michael Tittil","date":"April 11, 2021","format":false,"excerpt":"eCommerce set up in Trinidad and Tobago is a bit different than set up in other countries and that is because the financial sector here is different than in more developed countries. This does not mean that small and micro businesses can't succeed locally. Once your business is able to\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"your partners in ecommerce","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":25013,"url":"https:\/\/mypellau.com\/portal\/how-to-market-your-business-in-trinidad-and-tobago\/","url_meta":{"origin":16894,"position":2},"title":"How to market your business in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"August 27, 2021","format":false,"excerpt":"If your business isn\u2019t visible online then does it really exist in this day and age? Just as in years past your customer would have searched the yellow pages, customers in the modern world turn to Google and Social Media to find what they need. I hope I drove that\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":15898,"url":"https:\/\/mypellau.com\/portal\/a-strategy-for-selling-online-in-trinidad-and-tobago\/","url_meta":{"origin":16894,"position":3},"title":"A Strategy For Selling Online In Trinidad and Tobago","author":"Dexter Michael Tittil","date":"April 4, 2021","format":false,"excerpt":"I'm going to break down the strategy I used for a recent client. 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There have been numerous lockdowns since 2020 and now we are forced into a 3 month long State of\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/FB-Cov.jpg?fit=1000%2C391&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/FB-Cov.jpg?fit=1000%2C391&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/FB-Cov.jpg?fit=1000%2C391&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/FB-Cov.jpg?fit=1000%2C391&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":20929,"url":"https:\/\/mypellau.com\/portal\/how-to-choose-the-right-influencer-for-your-brand-in-trinidad-and-tobago\/","url_meta":{"origin":16894,"position":5},"title":"How to choose the right influencer for your brand in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"July 4, 2021","format":false,"excerpt":"Whether you admit it or not, Trinidad and Tobago is a small market. Our population is only approximately 1.4 million people. Usually, this is the number of followers celebrities in larger markets tend to have. In this article, I'll touch on what qualities to look for in a local influencer\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/mypellau.com\/portal\/category\/social-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/394575-instagram-influencer-marketing-tutorial.jpg?fit=1200%2C771&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/16894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/comments?post=16894"}],"version-history":[{"count":0,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/16894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media?parent=16894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/categories?post=16894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/tags?post=16894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}