eCommerce set up in Trinidad and Tobago is a bit different than set up in other countries and that is because the financial sector here is different than in more developed countries. This does not mean that small and micro businesses can’t succeed locally. Once your business is able to adapt to the local market then success is sure to come! eg Credit card penetration is very low, however, everyone uses cash! Let’s dive into why you should embrace eCommerce for your business as well as how to succeed online.<\/p>\n\n\n\n
Every single person living in Trinidad and Tobago has a cell phone. According to an article by the Ministry of Trade and Industry<\/a> there is a 135% penetration rate of mobile users in Trinidad and Tobago. – The take away here is that your eCommerce experience needs to be optimised for mobile users!<\/p>\n\n\n\n 73% of all citizens are internet users. Well over 1 million people in Trinidad and Tobago uses the internet on a regular basis. 810,000 of these users have a social media account and according to Facebook<\/a> around half of these users are active monthly. – The take away is that you can reach around 400,000 people here in Trinidad and Tobago by using social media alone and if your business is creative in the way it promotes its eCommerce store then you can potentially reach well over 1 million of them!<\/p>\n\n\n\n 81% of the population has an account with a financial institution. Again, that is well over 1 million people who can pay for your goods or services. 20% of them have a credit card or debit card. – The take away here is that once your business is able to offer a payment method easily accessible then your business will be able to succeed. We can take an example from KFC Trinidad and Tobago<\/a> who was able to not only launch an app and website but were able to dominate over so many other fast-food chains. The reason for this is that they allow many payment options on checkout. Please ensure you are not limiting your customers because your business has not adapted to the local market!<\/p>\n\n\n\n I invite you to speak to one of our experts<\/a> at Pellau Media so we can advise you on the best method to set up eCommerce in your business and also to succeed in doing so! If you were waiting on a sign to finally try out an online store then I invite you to try out our starter package for only $850TTD<\/a>. This option gives your business everything it needs to sell online.<\/p>\n","protected":false},"excerpt":{"rendered":" eCommerce set up in Trinidad and Tobago is a bit different than set up in other countries and that is because the financial sector here is different than in more developed countries. This does not mean that small and micro businesses can’t succeed locally. Once your business is able to adapt to the local market…<\/p>\n","protected":false},"author":118,"featured_media":2005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,90],"tags":[],"class_list":["post-16816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-e-commerce"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1","jetpack-related-posts":[{"id":15646,"url":"https:\/\/mypellau.com\/portal\/does-ecommerce-really-work-in-trinidad-and-tobago\/","url_meta":{"origin":16816,"position":0},"title":"Does eCommerce really work in Trinidad and Tobago?","author":"Dexter Michael Tittil","date":"April 3, 2021","format":false,"excerpt":"Do you really need an eCommerce website in the Caribbean? These two questions always come to mind when I'm talking to a new prospect who don't exactly see the need for an eCommerce website. They always ask some variation of this question or the other. So let me get to\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"your partners in ecommerce","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2020\/01\/F2409807-4E62-412D-B9A8-E187A05F3B2F-e1623176541232.png?fit=872%2C405&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":17376,"url":"https:\/\/mypellau.com\/portal\/accept-payments-in-tobago\/","url_meta":{"origin":16816,"position":1},"title":"Accept payments in Tobago","author":"Dexter Michael Tittil","date":"May 29, 2021","format":false,"excerpt":"Businesses in the sister isle Tobago have options available to them to both accept payments and to receive payments. There are a few ways these transactions may occur and I'll try my best to explain and give options for each scenario. A customer in Tobago wants to make a payment\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/pexels-kenrick-baksh-4719498-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/pexels-kenrick-baksh-4719498-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/pexels-kenrick-baksh-4719498-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/pexels-kenrick-baksh-4719498-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/pexels-kenrick-baksh-4719498-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":25867,"url":"https:\/\/mypellau.com\/portal\/get-an-ecommerce-website-without-paying-a-setup-fee\/","url_meta":{"origin":16816,"position":2},"title":"Get an eCommerce website without paying a setup fee","author":"Dexter Michael Tittil","date":"October 17, 2021","format":false,"excerpt":"A memo from the founder Dexter Michael Tittil When I started Pellau Media many years ago, I wanted to be able to assist as many small businesses to be able to make use of technology to improve their online sales. 14 years later and I'm proud that we are doing\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"shopping cart next to a laptop","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":19945,"url":"https:\/\/mypellau.com\/portal\/cryptocurrency-in-trinidad-and-tobago\/","url_meta":{"origin":16816,"position":3},"title":"Cryptocurrency in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"June 22, 2021","format":false,"excerpt":"Should Trinidad and Tobago have its own Cryptocurrency? I attended a webinar held by Central Bank today where they began talking about a \"stablecoin\" being introduced and regulated within Trinidad and Tobago. I must admit that this was a little bit fascinating to me on a few levels. Let me\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"Cryptocurrency picture","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-david-mcbee-730564-scaled.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-david-mcbee-730564-scaled.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-david-mcbee-730564-scaled.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-david-mcbee-730564-scaled.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-david-mcbee-730564-scaled.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":18811,"url":"https:\/\/mypellau.com\/portal\/a-few-things-to-consider-when-launching-an-online-business\/","url_meta":{"origin":16816,"position":4},"title":"A few things to consider when launching an online business","author":"Dexter Michael Tittil","date":"June 9, 2021","format":false,"excerpt":"These are a few basic things that need to considered when launching your online business. I usually share these with clients who are new to business or new to online business. We usually go through these during the course of building their ecommerce websites to ensure success. Most of these\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"package delivery image","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-ivan-samkov-7621181.jpg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-ivan-samkov-7621181.jpg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-ivan-samkov-7621181.jpg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-ivan-samkov-7621181.jpg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":17383,"url":"https:\/\/mypellau.com\/portal\/how-to-start-an-online-business-in-trinidad-and-tobago\/","url_meta":{"origin":16816,"position":5},"title":"How to start an online business in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"June 1, 2021","format":false,"excerpt":"The best time to start a business was yesterday, however, the second-best time is today. In this article, I'll address what you need to do in order to start your online business in Trinidad and Tobago as soon as you possibly can. There will be some extra work and you\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-andrea-piacquadio-3769021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/16816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/comments?post=16816"}],"version-history":[{"count":0,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/16816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media\/2005"}],"wp:attachment":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media?parent=16816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/categories?post=16816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/tags?post=16816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}