If you’re not sure what I mean by “Bird Boxing” then I’d suggest you go take a look at this popular movie on Netflix.<\/p>\n
Now that we are all caught up, what I mean is, are you running your e-commerce business with a blind fold? Do you know how many visitors you’re getting? What pages do they visit? How many are converting into paying customers?<\/p>\n
I’d like to use one of our clients, La Apparel as an example. He’s certainly not bird boxing his business! We ran some analytics last year December on his website to see exactly what was happening. We tracked visitors, checking where they got the link to visit his website, we tracked what pages they were looking at and most importantly spoke to a sample of these visitors to figure out purchasing patterns. In this case we discovered that his website was better off as marketing tool rather than a sales tool.<\/p>\n
Let’s put some perspective into this mini study. Thousands of potential customers were visiting his website but not purchasing on it. We realised that they were using it as a catalogue to browse different styles, to see what was available before going into his store to make a purchase. Now that we understand what his customers want, it’s now simple to conclude that it makes sense to ensure all in store items are on the website, but make it totally clear how to purchase in store.<\/p>\n
I’d like to reference another client if ours, Simply Fab. Her website is a sales tool, while Instagram is used for marketing. Customers upon seeing a style they like, go to her website and place orders. In this case, the site is optimised to ensure visitors can easily make a purchase.<\/p>\n
I always say business is common sense. So let’s apply some common sense into these scenarios. La Apparel sells clothes to ladies who want to see, feel and try on before they purchase. Simply Fab on the other hand sells jewelry which you see online, know what metal it’s made of and other pertinent information relating to the product. Customers in this case have no real need to see and touch. This is why the two businesses use their websites in different ways. One for marketing, the other for sales. They both make money from their website, however in slightly different ways.<\/p>\n
So what’s the take away here? By not bird boxing their businesses, these owners are able to optimise for success. If you don’t already have some sort of analytics installed on your website then I’d highly recommend Google Analytics. It’s easy and free to sign up and use and there are a plethora of plugins available for your website, some which include easy to read dashboards to analyse data.<\/p>\n
If you need help with installing even or analysis of the data Google gives, then please reach out to your Pellau Account Executive for some assistance. We’d be happy to help!<\/p>\n","protected":false},"excerpt":{"rendered":"
are you running your e-commerce business with a blind fold? Do you know how many visitors you’re getting? What pages do they visit? How many are converting into paying customers?\u00a0<\/p>\n","protected":false},"author":118,"featured_media":1191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18,90],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-e-commerce"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2019\/02\/inside-a-ga-dashboard.png?fit=1021%2C498&ssl=1","jetpack-related-posts":[{"id":17203,"url":"https:\/\/mypellau.com\/portal\/keep-your-business-open-during-these-lockdowns-with-e-commerce\/","url_meta":{"origin":1190,"position":0},"title":"Keep your business open during these lockdowns with e-commerce","author":"Dexter Michael Tittil","date":"May 8, 2021","format":false,"excerpt":"Keeping physical stores open lately can be unpredictable. I'd like to help you to adapt to the changing climate by implementing e-commerce into your business. With the recent lockdowns, it's becoming more and more important to have a solution in place which will allow your business to operate when customers\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/Your-Partners-in-Business-e1623174612447.png?fit=997%2C390&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/Your-Partners-in-Business-e1623174612447.png?fit=997%2C390&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/Your-Partners-in-Business-e1623174612447.png?fit=997%2C390&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/Your-Partners-in-Business-e1623174612447.png?fit=997%2C390&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":25013,"url":"https:\/\/mypellau.com\/portal\/how-to-market-your-business-in-trinidad-and-tobago\/","url_meta":{"origin":1190,"position":1},"title":"How to market your business in Trinidad and Tobago","author":"Dexter Michael Tittil","date":"August 27, 2021","format":false,"excerpt":"If your business isn\u2019t visible online then does it really exist in this day and age? Just as in years past your customer would have searched the yellow pages, customers in the modern world turn to Google and Social Media to find what they need. I hope I drove that\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/08\/img_3978-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":26686,"url":"https:\/\/mypellau.com\/portal\/why-april-is-your-secret-weapon-for-unbeatable-christmas-sales\/","url_meta":{"origin":1190,"position":2},"title":"Why April is Your Secret Weapon for Unbeatable Christmas Sales","author":"Dexter Michael Tittil","date":"April 1, 2024","format":false,"excerpt":"Introduction: As the Caribbean sun shines and the thought of Christmas feels miles away, savvy business owners know that April is the golden month for setting the stage for holiday success. Why wait for the festive season to begin your preparations when you can start now and lead the race?\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/pellaumedia_christmas_in_April_in_the_caribbean_b7d59362-4c5f-4be7-8b70-6c05e3381b95.png?fit=1200%2C673&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":21632,"url":"https:\/\/mypellau.com\/portal\/when-to-pivot-your-business\/","url_meta":{"origin":1190,"position":3},"title":"When to pivot your business","author":"Dexter Michael Tittil","date":"July 11, 2021","format":false,"excerpt":"Recently here in Trinidad and Tobago we've been seeing many restaurants now becoming \"urban markets\". El Pecos Grill and Kam Wah are two very recent examples of restaurants that have become groceries, parlours or mini-marts or whatever you decide to call them. People are calling them \"transvendors\" meaning a vendor\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/PELLAU-URBAN-MARKET-PLACE-AD.png?fit=675%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/PELLAU-URBAN-MARKET-PLACE-AD.png?fit=675%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/07\/PELLAU-URBAN-MARKET-PLACE-AD.png?fit=675%2C1200&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":480,"url":"https:\/\/mypellau.com\/portal\/what-is-boxing-day\/","url_meta":{"origin":1190,"position":4},"title":"What Is Boxing Day?","author":"Dexter Michael Tittil","date":"December 26, 2016","format":false,"excerpt":"In most former and current English territories, Boxing Day is celebrated on the 26th of December. An extra day off is always massively appreciated, but does anyone really know what Boxing Day is about? \u00a0As you visit your family and friends, let's enlighten you a\u00a0bit. Now Boxing Day began in\u2026","rel":"","context":"In "Culture"","block_context":{"text":"Culture","link":"https:\/\/mypellau.com\/portal\/category\/culture\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2016\/12\/5294329449_652770d7ea_b.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2016\/12\/5294329449_652770d7ea_b.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2016\/12\/5294329449_652770d7ea_b.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2016\/12\/5294329449_652770d7ea_b.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":17859,"url":"https:\/\/mypellau.com\/portal\/what-to-do-after-you-launch-your-new-e-commerce-website\/","url_meta":{"origin":1190,"position":5},"title":"What to do after you launch your new e-commerce website","author":"Dexter Michael Tittil","date":"June 6, 2021","format":false,"excerpt":"Congratulations on your brand new e-commerce website! Now what? Let's discuss some techniques to ensure you maximise your new website and make a profit. SEO Optimisation You are going to want to ensure content is SEO optimised. Woocommerce allows you to add a short description, a long description, product categories\u2026","rel":"","context":"In "Business"","block_context":{"text":"Business","link":"https:\/\/mypellau.com\/portal\/category\/business\/"},"img":{"alt_text":"shopping cart next to a laptop","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/06\/pexels-photo-5632397.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":0,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media\/1191"}],"wp:attachment":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}