{"id":26505,"date":"2023-09-06T13:38:35","date_gmt":"2023-09-06T17:38:35","guid":{"rendered":"https:\/\/mypellau.com\/?post_type=jetpack-portfolio&#038;p=26505"},"modified":"2023-09-06T13:38:35","modified_gmt":"2023-09-06T17:38:35","slug":"kgm-test-drive-event-sept-9th-2023","status":"publish","type":"jetpack-portfolio","link":"https:\/\/mypellau.com\/portal\/portfolio\/kgm-test-drive-event-sept-9th-2023\/","title":{"rendered":"KGM Test Drive Event Sept 9th 2023"},"content":{"rendered":"\n<p>Our client needed videos encouraging people to sign up for test drives. The timeframe&#8230;  few days! <\/p>\n\n\n\n<p>We shot all content in one day and rolled out content daily during the week before the event. To ensure reach and sign-ups we used Ads Manager optimizing for ThruPlays and Lead Gen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"KGM - KG Mobility Test Drive Event Sept 9th 2023\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/p1QMxhLBdxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"LSM   SNEAKPEAK FINAL v2\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/wWcHVLd7wEM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"LSM   LAUNCH DAY INVITATION   FINAL\" width=\"720\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/MytT9r3xjnE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Our client needed videos encouraging people to sign up for test drives. The timeframe&#8230; few days! We shot all content in one day and rolled out content daily during the week before the event. To ensure reach and sign-ups we used Ads Manager optimizing for ThruPlays and Lead Gen.<\/p>\n","protected":false},"author":118,"featured_media":26506,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[1444,584],"jetpack-portfolio-tag":[],"class_list":["post-26505","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-digital-marketing","jetpack-portfolio-type-social-media-advertising"],"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":26227,"url":"https:\/\/mypellau.com\/portal\/portfolio\/tei-summer-camp\/","url_meta":{"origin":26505,"position":0},"title":"TEI Summer Camp","author":"Dexter Michael Tittil","date":"July 21, 2023","format":false,"excerpt":"The Educational Institution of Trinidad and Tobago hosts an annual virtual summer camp. The job: to run a digital marketing campaign to encourage parents to sign up. we produced a campaign graphic as well as 2 digital campaigns aimed at targeting parents to either call or message to sign up.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":17294,"url":"https:\/\/mypellau.com\/portal\/portfolio\/ncic-homegrown\/","url_meta":{"origin":26505,"position":1},"title":"NCIC Homegrown","author":"Dexter Michael Tittil","date":"May 22, 2021","format":false,"excerpt":"Our client needed a branded website to allow vendors to register as well as let customers easily find their location. This solution needed to be built with mobile first in mind.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":26461,"url":"https:\/\/mypellau.com\/portal\/portfolio\/tei-back-to-school-2023\/","url_meta":{"origin":26505,"position":2},"title":"TEI Back To School 2023","author":"Dexter Michael Tittil","date":"August 17, 2023","format":false,"excerpt":"The project goal is to encourage parents to sign up their kids for online classes (the exact number to be signed up is confidential at this point). Our strategy: target parents of kids within the age range as well as expand that audience using Advantage + Audiences to target persons\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/08\/TEI-back-to-school-2-01-scaled.jpg?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/08\/TEI-back-to-school-2-01-scaled.jpg?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/08\/TEI-back-to-school-2-01-scaled.jpg?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/08\/TEI-back-to-school-2-01-scaled.jpg?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":26500,"url":"https:\/\/mypellau.com\/portal\/portfolio\/lifestyle-motors-suzuki-leadgen-campaign\/","url_meta":{"origin":26505,"position":3},"title":"Lifestyle Motors Suzuki LeadGen Campaign","author":"Dexter Michael Tittil","date":"September 6, 2023","format":false,"excerpt":"Vehicle sales require a constant flow of qualified leads in order to generate revenue for dealerships. Pellau Media is able to assist in not just creating \"pretty\" graphics but also in implementing strategies to target the right people who may be interested in purchasing. PS. in the market for a\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":17253,"url":"https:\/\/mypellau.com\/portal\/portfolio\/caripure\/","url_meta":{"origin":26505,"position":4},"title":"Caripure","author":"Dexter Michael Tittil","date":"May 22, 2021","format":false,"excerpt":"Our client was new to e-commerce. We assisted with market research, branding and building an e-commerce presence. We assisted with the social media content as well as photography and other visual elements essential for the brand. Our solution is\u00a0https:\/\/caripurecosmetics.com Logo and variations Label Variations Social Media Posts Social Media Ads","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/IG-Slide-14th-batch_11.png?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/IG-Slide-14th-batch_11.png?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/IG-Slide-14th-batch_11.png?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/IG-Slide-14th-batch_11.png?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/IG-Slide-14th-batch_11.png?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio\/26505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/comments?post=26505"}],"version-history":[{"count":0,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio\/26505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media\/26506"}],"wp:attachment":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media?parent=26505"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=26505"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=26505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}