{"id":26461,"date":"2023-08-17T08:07:12","date_gmt":"2023-08-17T12:07:12","guid":{"rendered":"https:\/\/mypellau.com\/?post_type=jetpack-portfolio&p=26461"},"modified":"2023-08-17T08:07:12","modified_gmt":"2023-08-17T12:07:12","slug":"tei-back-to-school-2023","status":"publish","type":"jetpack-portfolio","link":"https:\/\/mypellau.com\/portal\/portfolio\/tei-back-to-school-2023\/","title":{"rendered":"TEI Back To School 2023"},"content":{"rendered":"\n

The project goal is to encourage parents to sign up their kids for online classes (the exact number to be signed up is confidential at this point).<\/p>\n\n\n\n

Our strategy: target parents of kids within the age range as well as expand that audience using Advantage + Audiences to target persons who are most likely to take action.<\/p>\n\n\n\n

A campaign graphic with 2 variations was also included as part of the strategy:<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

The project goal is to encourage parents to sign up their kids for online classes (the exact number to be signed up is confidential at this point). Our strategy: target parents of kids within the age range as well as expand that audience using Advantage + Audiences to target persons who are most likely to…<\/p>\n","protected":false},"author":118,"featured_media":26463,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[1444,583,584],"jetpack-portfolio-tag":[],"class_list":["post-26461","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-digital-marketing","jetpack-portfolio-type-graphic-design","jetpack-portfolio-type-social-media-advertising"],"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":26227,"url":"https:\/\/mypellau.com\/portal\/portfolio\/tei-summer-camp\/","url_meta":{"origin":26461,"position":0},"title":"TEI Summer Camp","author":"Dexter Michael Tittil","date":"July 21, 2023","format":false,"excerpt":"The Educational Institution of Trinidad and Tobago hosts an annual virtual summer camp. The job: to run a digital marketing campaign to encourage parents to sign up. we produced a campaign graphic as well as 2 digital campaigns aimed at targeting parents to either call or message to sign up.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":26500,"url":"https:\/\/mypellau.com\/portal\/portfolio\/lifestyle-motors-suzuki-leadgen-campaign\/","url_meta":{"origin":26461,"position":1},"title":"Lifestyle Motors Suzuki LeadGen Campaign","author":"Dexter Michael Tittil","date":"September 6, 2023","format":false,"excerpt":"Vehicle sales require a constant flow of qualified leads in order to generate revenue for dealerships. Pellau Media is able to assist in not just creating \"pretty\" graphics but also in implementing strategies to target the right people who may be interested in purchasing. PS. in the market for a\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio\/26461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/comments?post=26461"}],"version-history":[{"count":0,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio\/26461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media\/26463"}],"wp:attachment":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media?parent=26461"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=26461"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=26461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}