{"id":26227,"date":"2023-07-21T10:48:17","date_gmt":"2023-07-21T14:48:17","guid":{"rendered":"https:\/\/mypellau.com\/?post_type=jetpack-portfolio&#038;p=26227"},"modified":"2023-07-21T10:49:55","modified_gmt":"2023-07-21T14:49:55","slug":"tei-summer-camp","status":"publish","type":"jetpack-portfolio","link":"https:\/\/mypellau.com\/portal\/portfolio\/tei-summer-camp\/","title":{"rendered":"TEI Summer Camp"},"content":{"rendered":"\n<p>The Educational Institution of Trinidad and Tobago hosts an annual virtual summer camp. <br>The job: to run a digital marketing campaign to encourage parents to sign up. <br>we produced a campaign graphic as well as 2 digital campaigns aimed at targeting parents to either call or message to sign up. Messages were directed to either Messenger or WhatsApp depending on where the user prefers to message. <br><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/green-badger-284886.hostingersite.com\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/i0.wp.com\/green-badger-284886.hostingersite.com\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac-819x1024.jpeg?resize=819%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-26228\" srcset=\"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?resize=600%2C750&amp;ssl=1 600w, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/20d2a5f3-b2fb-4139-9a4d-c8da299c74ac.jpeg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Educational Institution of Trinidad and Tobago hosts an annual virtual summer camp. The job: to run a digital marketing campaign to encourage parents to sign up. we produced a campaign graphic as well as 2 digital campaigns aimed at targeting parents to either call or message to sign up. Messages were directed to either&#8230;<\/p>\n","protected":false},"author":118,"featured_media":26228,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_bst_post_transparent":"","_bst_post_title":"","_bst_post_layout":"","_bst_post_sidebar_id":"","_bst_post_content_style":"","_bst_post_vertical_padding":"","_bst_post_feature":"","_bst_post_feature_position":"","_bst_post_header":false,"_bst_post_footer":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"jetpack-portfolio-type":[583,584],"jetpack-portfolio-tag":[],"class_list":["post-26227","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-graphic-design","jetpack-portfolio-type-social-media-advertising"],"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":26461,"url":"https:\/\/mypellau.com\/portal\/portfolio\/tei-back-to-school-2023\/","url_meta":{"origin":26227,"position":0},"title":"TEI Back To School 2023","author":"Dexter Michael Tittil","date":"August 17, 2023","format":false,"excerpt":"The project goal is to encourage parents to sign up their kids for online classes (the exact number to be signed up is confidential at this point). Our strategy: target parents of kids within the age range as well as expand that audience using Advantage + Audiences to target persons\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/08\/TEI-back-to-school-2-01-scaled.jpg?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/08\/TEI-back-to-school-2-01-scaled.jpg?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/08\/TEI-back-to-school-2-01-scaled.jpg?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/08\/TEI-back-to-school-2-01-scaled.jpg?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":26757,"url":"https:\/\/mypellau.com\/portal\/portfolio\/trinitender-launch-campaign\/","url_meta":{"origin":26227,"position":1},"title":"TriniTender Launch Campaign","author":"Dexter Michael Tittil","date":"April 16, 2024","format":false,"excerpt":"Our client TriniTender needed a campaign to not only launch but also to start generating leads and sales from day one. Our team sprang into action, sourcing talent, scripting the ads, shooting and editing. We were able to put together their launch campaign within 3 days of us agreeing to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/IMG_5285-scaled-e1713314225119.jpeg?fit=1200%2C507&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/IMG_5285-scaled-e1713314225119.jpeg?fit=1200%2C507&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/IMG_5285-scaled-e1713314225119.jpeg?fit=1200%2C507&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/IMG_5285-scaled-e1713314225119.jpeg?fit=1200%2C507&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2024\/04\/IMG_5285-scaled-e1713314225119.jpeg?fit=1200%2C507&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":26233,"url":"https:\/\/mypellau.com\/portal\/portfolio\/pgl-digital-marketing\/","url_meta":{"origin":26227,"position":2},"title":"PGL Digital Marketing","author":"Dexter Michael Tittil","date":"July 21, 2023","format":false,"excerpt":"Professional Garage Limited required a full digital marketing campaign inclusive of website, Google and Social Media advertising. We produced a website running on the AWS backbone, campaign artwork and a digital marketing campaign which drives high intent traffic to their website via Google Search then retargets visitors with visuals via\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/07552356-a5f3-4301-8047-3f0258f87d7b.jpeg?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/07552356-a5f3-4301-8047-3f0258f87d7b.jpeg?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/07552356-a5f3-4301-8047-3f0258f87d7b.jpeg?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/07552356-a5f3-4301-8047-3f0258f87d7b.jpeg?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/07\/07552356-a5f3-4301-8047-3f0258f87d7b.jpeg?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":26500,"url":"https:\/\/mypellau.com\/portal\/portfolio\/lifestyle-motors-suzuki-leadgen-campaign\/","url_meta":{"origin":26227,"position":3},"title":"Lifestyle Motors Suzuki LeadGen Campaign","author":"Dexter Michael Tittil","date":"September 6, 2023","format":false,"excerpt":"Vehicle sales require a constant flow of qualified leads in order to generate revenue for dealerships. Pellau Media is able to assist in not just creating \"pretty\" graphics but also in implementing strategies to target the right people who may be interested in purchasing. PS. in the market for a\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2023\/09\/LifeStyle-Motors-XL7-copy-5.jpg?fit=1080%2C1080&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":26505,"url":"https:\/\/mypellau.com\/portal\/portfolio\/kgm-test-drive-event-sept-9th-2023\/","url_meta":{"origin":26227,"position":4},"title":"KGM Test Drive Event Sept 9th 2023","author":"Dexter Michael Tittil","date":"September 6, 2023","format":false,"excerpt":"Our client needed videos encouraging people to sign up for test drives. The timeframe... few days! We shot all content in one day and rolled out content daily during the week before the event. To ensure reach and sign-ups we used Ads Manager optimizing for ThruPlays and Lead Gen. https:\/\/youtube.com\/shorts\/p1QMxhLBdxs?feature=share\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/p1QMxhLBdxs\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17294,"url":"https:\/\/mypellau.com\/portal\/portfolio\/ncic-homegrown\/","url_meta":{"origin":26227,"position":5},"title":"NCIC Homegrown","author":"Dexter Michael Tittil","date":"May 22, 2021","format":false,"excerpt":"Our client needed a branded website to allow vendors to register as well as let customers easily find their location. This solution needed to be built with mobile first in mind.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/mypellau.com\/portal\/wp-content\/uploads\/2021\/05\/5F59CA43-0DC0-4E79-835A-098F62A1E6D6.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio\/26227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/comments?post=26227"}],"version-history":[{"count":0,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio\/26227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media\/26228"}],"wp:attachment":[{"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/media?parent=26227"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=26227"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/mypellau.com\/portal\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=26227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}