Introduction: As the Caribbean sun shines and the thought of Christmas feels miles away, savvy business owners know that April is the golden month for setting the stage for holiday success. Why wait for the festive season to begin your preparations when you can start now and lead the race? This blog post delves into…
If your business isn’t visible online then does it really exist in this day and age? Just as in years past your customer would have searched the yellow pages, customers in the modern world turn to Google and Social Media to find what they need. I hope I drove that point home!
Whether you admit it or not, Trinidad and Tobago is a small market. Our population is only approximately 1.4 million people. Usually, this is the number of followers celebrities in larger markets tend to have. In this article, I’ll touch on what qualities to look for in a local influencer and an alternative to using…
The best time to start a business was yesterday, however, the second-best time is today. In this article, I’ll address what you need to do in order to start your online business in Trinidad and Tobago as soon as you possibly can. There will be some extra work and you will need to take time…
We have all heard the saying that everybody has a personal brand that allows you to not only represent yourself, but to build trust and fans among the customers in your business. With many businesses transitioning into the use of social media to grow, the question that remains is how can you use these channels…
If you follow the method I’m going to describe below, I can almost guarantee that your content will go viral. I’ve personally had many pieces of content I’ve posted on my Facebook page Pellau Magazine go viral reaching hundreds of thousands of individuals (notice I said hundreds of thousands and not millions). Let’s define what we mean…
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