When to pivot your business

When to pivot your business

Recently here in Trinidad and Tobago we’ve been seeing many restaurants now becoming “urban markets”. El Pecos Grill and Kam Wah are two very recent examples of restaurants that have become groceries, parlours or mini-marts or whatever you decide to call them. People are calling them “transvendors” meaning a vendor that identifies as another type…

How to choose the right influencer for your brand in Trinidad and Tobago

How to choose the right influencer for your brand in Trinidad and Tobago

Whether you admit it or not, Trinidad and Tobago is a small market. Our population is only approximately 1.4 million people. Usually, this is the number of followers celebrities in larger markets tend to have. In this article, I’ll touch on what qualities to look for in a local influencer and an alternative to using…